Save Our Dream Sale

Up to 80% off across the site - limited time only.

Save Our Dream Sale

I’m Emma - a mother, a woman, and the founder of Emma New York.


Born from a promise to myself and my child: to turn resilience into independence through fashion.

I found a way to turn struggle into purpose and ambition into reality.

This year tested everything I’ve built. But I believe in women who rise, rebuild, and never surrender their dreams. That’s why this moment matters.

Every order keeps our story alive.

Every purchase supports a woman choosing her own future.

This isn’t just a sale.

It’s a stand for female strength.

Emma & Joy

Emma cares

The Heart Behind Emma

Inspired by Emma and her child, Emma – New York creates elegant pieces designed to make every woman feel confident and effortlessly herself

FAQs

Emma – New York is a women’s fashion brand built on independence, strength, and timeless style. Founded by a single mother, the brand was created to empower women through elegant, effortless clothing designed for real life.

We carefully select soft, durable, and high-quality fabrics that feel beautiful on the skin and are made to last. Our focus is on comfort, longevity, and everyday elegance.

Our pieces are designed with intention — not trends.

We focus on quality fabrics, flattering silhouettes, and emotional storytelling. Every collection reflects our belief that women deserve fashion that supports both their confidence and their independence.

Orders are typically processed within 1–2 business days.

Delivery times vary by location, but most orders arrive within 5–10 business days.

You’ll receive tracking information as soon as your order ships.

Testimonials

★★★★★

The quality is beautiful, but what really made me fall in love is the story. Emma – New York feels personal & strong. Every piece makes me feel confident and comfortable at the same time.

Lauren M.
★★★★★

Everything I’ve ordered feels timeless and flattering. It’s rare to find clothing that’s both polished and effortless. This brand understands women.

Michelle K.
★★★★★

The fit is beautiful, the fabrics are soft, and nothing feels overdone. It’s the kind of clothing you reach for when you want to feel confident and calm.

Danielle P.
★★★★★

Everything I’ve ordered looks effortless but elevated. I’ve gotten so many compliments already. This brand just feels right.

Nicole B.
★★★★★

I’m picky with clothing, and this brand checks every box. Soft fabrics, flattering cuts, and a message that actually resonates with women.

Rachel L.